Iron Oak Marketing
Google Ads for Kitchen and Bath Remodelers
Search ads that put your remodeling company in front of homeowners at the moment they look for a kitchen or bath remodeler.
Kitchen and bath only · Google Ads
What's included
What's Included in Your Google Ads Management
Google Ads works when the campaign matches how homeowners really search. We set it up around kitchen and bath work and then keep adjusting it.
Campaigns Built Around Your Services
Separate campaigns for kitchen remodeling and bathroom remodeling, plus the specific jobs you want, such as shower conversions or cabinet replacement.
Ad Copy and Landing Pages
Ads written for your services and your service area, sent to a page made for that search instead of a generic home page.
Keyword and Negative Keyword Control
We block searches from job seekers, DIY projects and tiny repair jobs you do not take, so your budget goes toward the work you want.
Call and Form Tracking
Every call and estimate request is tracked back to the campaign and keyword that produced it.
Ongoing Optimization
Regular reviews of search terms, ads, locations and schedules, with changes based on what the data shows.
If you also want to appear in the top local listings, see Google Local Services Ads for remodelers.
Who it's for
Who Google Ads Is For
Google Ads fits remodelers who have the crew and capacity to take on more estimates and want to choose where and when their company shows up. It is a good match if:
You want control over the areas you serve
You can focus on the zip codes and neighborhoods where your best jobs are and pause the rest.
You need calls sooner than organic rankings allow
Ads can begin running soon after launch, once your account is approved and set up.
You set a monthly ad budget
We recommend a plan based on your market, and you decide the spend.
How it works
How We Run Your Google Ads
Results vary by market, competition and service area, so we do not promise a specific number of leads.
Step 1. Review
We look at your services, service area, past jobs and any existing ad account, then agree on the projects you want more of.
Step 2. Build and Launch
We create the campaigns, ads, landing pages and tracking, and you approve everything before it goes live.
Step 3. Manage and Report
We review searches and calls on a regular schedule, adjust the account, and send you clear reports on calls, estimate requests and cost per lead.
FAQ
Google Ads Questions From Remodelers
How is Google Ads different from Local Services Ads?
Google Ads uses keywords and text ads, and you pay when someone clicks. Local Services Ads show your name, reviews and a call button at the top, and are billed by lead where they are available. We can run one or both.
Who controls the ad budget?
You do. We recommend a monthly budget based on your market and goals, and you approve it. The budget goes to Google, not to us.
Will I get calls from people who just want a small repair?
Some, at first. We add negative keywords and tighten the targeting over time to cut out searches for work you do not do, such as repairs, DIY projects and job applications.
How soon do the ads start running?
After setup and your approval, campaigns can go live quickly. How many calls come in depends on your market, your competition and your service area, so we do not promise specific results.
Do I have to sign a long contract?
Contract terms are covered on the strategy call so you can read them before you decide. There is no commitment to book the call.
Do you work with remodelers outside kitchen and bath?
No. We work with kitchen and bath remodelers only, so the campaigns, keywords and reporting are built for that kind of work.
Strategy call
Talk Through Google Ads for Your Remodeling Company
Tell us what you remodel and where you work. On the call we will look at your market and tell you whether Google Ads makes sense for you right now. Learn more about Iron Oak Marketing.
Kitchen and bath remodelers only
Built on real search data
Our goal: a team member calls you within one business day to go over the details and your market.
Google Ads · Local Services Ads · Google Maps SEO
Call or text: 210-446-9970
18975 Marbach Ln Suite 13-511L, San Antonio, TX 78266
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